Turnbridge
Turnbridge treats young men and women through a unique three-phased program with no set length of stay. Highest-quality care and continual improvement earned Turnbridge the reputation as the nation's preeminent program for young people. But as programs proliferated, Turnbridge risked obscurity. We helped leverage the program's earned brand equity to project the quality and sophistication that is its trademark. In the process, we helped create an entirely new way of talking about their unique practice.
What We Did
What do you call a program that readies young people to walk a life of promise and purpose? "Preparative Care" concisely defines and differentiates the pioneering work of Turnbridge for practitioners, clients, parents and professionals alike.
What We Did
After thorough interviews we developed a new brand story and brand identity, collateral material, website, press releases, professional communications, email programs, internal communications, and more.