Honey Dew Donuts, one of New England's most iconic brands engaged Psynchronous at a time when the competitive landscape was shifting seismically with QSR giants like McDonald's offering deeply discounted and sometimes free coffee. The agency was tasked with mitigating this pressure by contemporizing the brand and driving incremental store traffic and higher average tickets.
How We Did It
- Offline: Television, radio, print, OOH, POS
- Online: Email, web advertising, web-based promotions, SEO/SEM
- Aps: The world's first ever online donut configurator
- Promotions: Contests, Sweepstakes, Event Mgt.