• Massachusetts town proclaims ‘Erase the Stigma’ week to tackle opioid epidemic

    There has been a dramatic increase in opioid-related fatalities in the United States in recent years and Watertown in eastern Massachusetts is no exception. Read More...

  • Psynchronous launches 'True North' Campaign for Addiction Rehab Lakeview Health

    Psynchronous Communications launches 2015 creative for the 'True' North' campaign for Lakeview Health, a Florida-based drug and alcohol rehab center. The integrated online and offline campaign focuses on the many positive outcomes that are a result of recovery, Lakeviews unique programs and campus expansion.  Learn more about Lakeview Health.

  • Psynchronous to Handle Marketing for Leading CA Teen Treatment Center

    Muir Wood Adolescent & Family Services has selected Psynchronous to handle the center's marketing. Located in Petaluma, CA, Muir Wood provides treatment for teenage boys suffering with substance abuse and mental health disorders. The agency will help Muir Wood communicate its mission and capabilities to families and professionals using a full battery of services ranging from branding to email, PR to PPC strategy. Read about our treatment center marketing approach.

  • A Mad Man's Take On Treatment Center Marketing

    There are liars out there. And the lying liars are not only lying about their centers, they’re lying about yours too. In some cases, they are actually pretending to be your center. As you craft your brand story, you can rise above the tide of deception by committing to a truthful articulation of your treatment protocol, success rates, insurance disposition, even your location. Read the entire article.

  • Psynchronous Rebrands One of the Nation’s Pre-eminent Treatment Centers for Young Men

    After comprehensively redefining the brand value and core message that sets Turning Point apart, Psynchronous created new branding, website, collateral, trade show presence, professional referent communications and more. The agency's ongoing efforts to communicate the Connecticut-based treatment center's unique practice will help more people find help for young men in need. Learn more about Turning Point

  • Psynchronous Launches a Series of New Videos for North Bay Recovery Center

    North Bay Recovery Center is enjoying the benefit of a series of new videos produced by Psynchronous in partnership with Gravity Boston. The videos,part of a continuing effort to generate meaningful content, cover off on 3 distinct areas; an overview the center and its to treatment approach, the therapeutic benefits of gender-specific treatment, and a video tour of North Bay's treatment facility and Life Houses. Watch the videos.

  • Psynchronous' Treatment Center Marketing Practice

    Psynchronous is one of very few advertising firms in the U.S. with a unit focused on Addiction Treatment Center Marketing. We speak the language of addiction, we understand co-occurring disorders and the efficacy of gender-separate environments. When treatment centers work with us they get the best of both worlds – a team of marketing professionals who deeply understand their category an agency with deep strategic, creative and technology capabilities. Read more about our Treatment Center Marketing practice.

Featured Article: "The Primacy of Meaning"

Ten years ago, in the Spring of 2005, one of our business partners was contacted by an old friend who had just taken a head of marketing job at one of the country's  leading residential addiction treatment centers. After a meeting with leadership at the center, it was decided that we should become the center’s marketing communications agency. While we had extensive expertise in the advertising and marketing of technology, retail, food and manufacturing brands, this was our first drug and alcohol addiction treatment center.

"Defining, managing and powerfully projecting brand position is perhaps the most important, yet least understood and most underutilized aspect of a treatment center’s marketing."

And so we immediately set out to learn everything we could about the behavioral health category, its consumers, players, media, and practices. Little did we know then that this first introduction to the world of behavioral healthcare marketing would lead to many more relationships with addiction and mental health treatment centers from Port Townsend, Washington to West Palm Beach... Read more.