Celebrity endorsements and partnerships are nothing new to the addiction treatment field. The likes of Oprah, Mehmet Oz and Dr. Phil regularly speak out on a wide array of addiction topics and, on occasion, treatment centers. But matching the most appropriate high profile person with the right center is an art form.
This past summer, Psynchronous approached Rock and Roll Hall of Famer Alice Cooper to discuss a partnership with Decision Point Center, an addiction treatment center client based in Prescott, Arizona. Cooper, who at age 68, still tours nearly 300 dates each year, notoriously avoids endorsements. However, after learning about Decision Point's failure to launch program for young adults, Cooper decided that the Arizona-based treatment center had a mission he could get behind.
Cooper, a Phoenix resident who describes himself as a “healed alcoholic”, has been in recovery for over three decades and is passionate about helping young people avoid the pitfalls of substance abuse and addiction. In fact, Cooper and his wife founded Alice Copper’s Solid Rock, a 25,000 square-foot teen activity center in Phoenix that offers kids free access to a recording studio, art and dance studio, and learning center.
“We couldn’t be more pleased to be working with Alice,” says Paul Auchterlonie, Decision Point’s CEO. "He is a perfect fit for us. And helping support Solid Rock is a no brainer for Decision Point. These are at-risk Phoenix kids that we hope we never have to meet - professionally, that is."
Psynchronous has also successfully paired celebrities with other treatment centers including Michael Smirconish, Ron Bennington and Jenny McCarthy with Lakeview Health in Jacksonville, FL.