Psynchronous Communications Inc. kicked off a comprehensive brand renovation for New England-based Honey Dew Donuts on May 19th during NESN Red Sox baseball. Psynchronous won the Honey Dew Donuts business during a February picth. The new campaign uses television, radio, out-of-home, in-store and web-based advertising to deliver Honey Dew Donut's local connection and high quality product story.
Woburn, MA (PRWEB) May 23, 2007 -- Psynchronous Communications Inc. kicked off a comprehensive brand renovation for New England-based Honey Dew Donuts on May 19th during NESN Red Sox baseball. Psynchronous won the Honey Dew Donuts business during a February picth. The new campaign uses television, radio, out-of-home, in-store and web-based advertising to deliver Honey Dew Donut's local connection and high quality product story.
We let imagery of the brand's big beautiful baked goods and beverages draw customers in. Branded appetite appeal is what's most critical in this category. "Honey Dew Donuts is a venerable and well-loved New England Brand competing in a quickly evolving market. We knew our collaboration could move the needle because we were starting with Honey Dew's exceptional product and exceptional people. When brands back up great advertising with great products it makes all the difference." says Kris Washington, Partner.
"In a fiercely competitive space where other brands have become more diluted and 'corporate' in their growth, we've purposefully chosen to highlight what truly differentiates this local brand from the pack and that its wholesome goodness and genuine product quality", states Pat D'Amico, Partner.
"The headline 'Local Flavor. Now in HD.' says it all," explains Partner Kevin Zundl. "We let imagery of the brand's big beautiful baked goods and beverages draw customers in. Branded appetite appeal is what's most critical in this category."
About Psynchronous:
Psynchronous Communications, Inc. is a full-service advertising agency that delivers more measurable, effective and efficient communications and marketing programs to clients and agencies through the use of strategic creative and its proprietary Gravity marketing communication software.
About Honey Dew Donuts:
Headquartered in Plainville, Massachusetts, Honey Dew DonutsR opened its first shop in Mansfield, Mass. in 1973. More than thirty years later, the Mansfield shop remains open for business along with 140+ Honey Dew Donuts shops sprinkled throughout New England. Showcasing signature items like House Blend and flavored coffees as well as the Honey Dew Donuts, pistachio muffins, and cinnamon sticks, Honey Dew Donuts is a New England staple. Founded by Richard J. Bowen, Honey Dew Donuts shops continue to support the local communities in which they serve and invite all New Englanders to Enjoy the Local Flavor. To learn more about Honey Dew Donuts, visit http:///www.HoneyDewDonuts.com
Contact:
Pat D'Amico
Founding Partner
Psynchronous Communications, Inc.
155 New Boston Street, Suite #182
Woburn, MA 01801
Telephone: (781) 937-0675
Email: pat@psynchronous.com
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