Gravity is our patent-pending technology platform that allows marketers to measure all campaign results, understand website usage, and automate dynamic personalized content campaigns.
Gravity is a unique, integrated platform of tools that actively deliver marketing communications to segments and individuals, measures the results of online and offline campaigns, and provides a deep understanding of website behaviors. Gravity is best utilized when integrated throughout marketing, website, and sales channels.
And Gravity not only monitors all aspects of the marketing channel, but also captures prospects and leads in a central database. No matter the source - from website leads, to trade show badge swipes, to existing sales contact databases - Gravity automatically profiles the website usage and campaign response of your prospects and customers. This gives Gravity users a powerful advantage - that ability to understand segment and individual behavior in real-time.
Gravity's ability to know individual behavior allows it to deliver just the right content to just the right person through automated dynamic content delivery. And because it recognizes when a prospect becomes a qualified lead, it can pass those leads along to the sales force instantly.
Gravity is a hosted solution that's fast and easy to implement. No special hardware or software is needed. Your IT personnel simply paste a few lines of code into your website pages and Gravity immediately starts working.