Psynchronous Communications Powers Arnold Worldwide Personalized Direct Mail for its Royal Caribbean Account

Woburn, MA (PRWEB) August 18, 2005 -- Psynchronous Communications, Inc., makers of Gravity Marketing Communication Software, has successfully launched a highly personalized integrated direct mail and Web site program for Arnold Worldwide and its Royal Caribbean International client.

The Psynchronous Gravity platform uses client-provided customer data and print-on-demand to generate individualized direct mail pieces and correlating Web pages that feature personalized images, copy, offers, and URLs. Gravity also provides in-depth back end campaign result reporting sortable by list source, offer, campaign, and individual.

"Delivering personalized, relevant and timely messages increases response. Continuing that personalization online deepens interest and consideration," states Sophia Cigliano, Management Supervisor, Arnold Worldwide. "The flexibility and comprehensiveness Gravity offers makes the process of personalizing campaigns fast and simple. In addition, the ability to review immediate results online allows us to optimize our campaigns more efficiently. We've seen a very healthy response to this campaign," Cigliano continues.

"Demand for personalized content is increasing because it gets results," says Kris Washington, Psynchronous Founding Partner. "Gravity is an exceptional personalized marketing platform because it's built to understand and act on the campaign responses and website visitation behaviors of specific individuals, and our reporting is extremely flexible. We think this focus, flexibility, and our hands-on client service philosophy makes our offering uniquely well-suited to meeting the market need."

"One of the most important aspects of this program is the degree to which we were able to customize our services to the clients needs," says Kevin Zundl, Psynchronous Strategy and Analytics Partner. "Generic solutions produce generic results. Psynchronous works the way the Client needs to – from schedules, to choice of print partners, to customized reporting. Personalization only adds value if it's as easy to implement as it is for consumers to appreciate – and that's where we excel."

"This campaign has more than doubled response to non-personalized campaigns we've measured, and the ability to identify the interest of specific individuals both offline and on the web should help move the sales needle," Washington concludes.

About Psynchronous:
Psynchronous Communications, Inc. is a full-service advertising agency that delivers more measurable, effective and efficient communications and marketing programs to clients and agencies through the use of strategic creative and its proprietary Gravity marketing communication software. To learn more about Psynchronous Communications and Gravity, visit www.psynchronous.com.

About Arnold:
Arnold Worldwide is the headquarters of Arnold Worldwide Partners, a global network owned by Havas (Nasdaq: HAVS, Euronext Paris: HAV.PA). Arnold Worldwide represents one of the lead agencies in the system, with five full-service offices in the U.S.: the Boston headquarters, New York, Washington D.C., St. Louis and Los Angeles as well as five additional service offices. Globally, Arnold Worldwide Partners consists of 17 offices in eight countries, which include the five full-service U.S. operations.

Named the second most awarded agency in the world by Creativity Magazine, Arnold Worldwide has received the Grand Prix at the International Festival in Cannes, top honors at the International ANDY Awards, and been a consistent annual winner of Clios, EFFIEs, Obies and One Show awards.

Contact:
Pat D'Amico
Founding Partner
Psynchronous Communications, Inc.
155 New Boston Street, Suite #182
Woburn, MA 01801
Telephone: (781) 937-0675
Email: pat@psynchronous.com

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